Australasia's journal of the new media revolution

Social Media Marketing

Social networking users happy with more ads, won't pay for access

25 February 2010 | More than two thirds of consumers would be willing to accept more advertising rather than pay to use their social networking site according to new research from Dynamic Logics.


Facebook finds friends of connections to target with ads

13 November 2009 | Facebook have announced the release of "friends of connections" targeting when promoting applications, events and pages on Facebook.


Worldwide weekly roundup - the best bits of social media

21 July 2009 | Facebook privacy, blogs speed ahead, Razorfish wants to measure your catch and Twitter's projected growth to outstrip Facebook's 250 Million milestone.


Measuring social media sentiment with PeopleBrowsr for marketers

20 July 2009 | Finding appropriate tools and metrics to measure brand reputation online can be a bit of a hit and miss affair. PeopleBrowsr for marketers attempts to solve that problem. 1 comment


Social media used "badly", ADMA told

9 July 2009 | Australian marketers may be adopting social media platforms to engage with their customers, but are, for the most part, using digital channels “badly”, according to a leader in direct marketing.


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