Australasia's journal of the new media revolution

Social Media Marketing

Fashion Follies - When social media hurts, not helps

16 July 2010 | Fashion designer Shakuhachi provides us with a perfect exaple of how not to handle your companies social media presence. 2 comments


Social buttons increase email response rates by up to 55%

22 June 2010 | A new report from GetResponse finds that adding social media buttons to email marketing messages can dramatically increase response rates. 3 comments


BIC fostering online creativity for latest marketing push

18 June 2010 | Stationery brand BIC is launching online campaign allowing users to play and interact with BIC products online.


Earth Hour a social media success story

23 April 2010 | Analysis of last month’s Earth Hour 2010 by its founders has revealed the increasing impact social media has had in spreading the Australian-created event around the world.


GPY&R Sydney nabs Tiphereth Gloria

19 April 2010 | GPY&R Sydney has boosted its social media credentials with the appointment of Tiphereth Gloria as social media manager.


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