24 November 2009 | New research by Experian has found that whilst 15% of marketers have no tools to measure their campaigns, but most still think email marketing provides a significant return on investment.
20 November 2009 | Leading online publisher ninemsn will host three-day trade event for small to medium businesses in Sydney next week.
15 July 2009 | Research agency Millward Brown has announced that it's fledgling Australian Dynamic Logics business has been engaged to deliver a number of cross-media studies to analyse the effectiveness of interactive advertising.
7 July 2009 | In a recent speech to the DNA09 conference, G2 Director Anthony Johnston has claimed that the changing online landscape requires a rethink of traditional digital strategy
5 September 2008 | Gone are the days when gamers were thought of as geeks, with new research revealing they are a lucrative and untapped consumer segment. Research compiled by Australian gaming website IGN.com, owned by News Interactive, demonstrates what powerful and influential consumers they are and advertisers need to be going online to reach this market.