Australasia's journal of the new media revolution

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International ad networks need to improve their Australian image: Rubicon

4 December 2009 | Ad networks must strive harder to improve their image to Australian publishers to take advantage of a burgeoning market, according to a new report by Rubicon.


AD2ONE scores Reuters deal

9 October 2009 | AD2ONE scores exlusive Australian deal with Reuters.com


Australian online advertising industry shows strong growth

10 August 2009 | Online advertising has shrugged off the global financial crisis showing strong growth according to a new report commissioned by IAB Australia


Short pre-roll and overlay most effective web video advertising

27 July 2009 | A new study from MTV US has shown that a five-second per-roll combined with a ten-second lower third overlay unit is the most effective and audience friendly advertising for online video


G2 Director says new approach needed for online marketing

7 July 2009 | In a recent speech to the DNA09 conference, G2 Director Anthony Johnston has claimed that the changing online landscape requires a rethink of traditional digital strategy


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