Australasia's journal of the new media revolution

Digital Marketing

Wunderman announces new hires

27 May 2010 | Wunderman bolstered its digital talent in the Melbourne office after a period of growth which included winning the Fosters digital account. 1 comment


Is Twitter really a social network?

12 May 2010 | New research from Korea suggests Twitter is not as social as we may think.


More publishers join IAB

12:00 AM | The Interactive Advertising Bureau (IAB) Australia has appointed three new board members, Network Ten, MySpace and REA Group, in line with the growing online advertising market.


Agencies need to focus on content strategies, not media price: Starcom President

17 March 2010 | Agencies are too focused on the price of paid media, and not on the overall value that they can provide in the development of relevant content strategies, according to Starcom President and Chief Digital Officer Sean Finnegan.


It's time for Australian marketers embrace the digital way

16 March 2010 | Babs Rangaiah, Vice President of Global Communications Planning for Unilever has called time on traditional marketing, urging Australian marketers embrace new ways of marketing in a digital world.


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