Australasia's journal of the new media revolution

Social Networks

MySpace continues content focus with new hires

25 August 2010 | MySpace continues to reposition itself as a content driven network with a raft of new hires to support the launch of its new Australian blog, MySpace Today.


Gillard leads online election race

20 August 2010 | Julia Gillard has emerged as the most popular election candidate over Tony Abbot in the social media space and has the greatest share of online searches, according to studies from Nielsen and Experian Hitwise.


Sydney tops work tweeting

6 August 2010 | Sydneysiders get the crown for generating the most tweets during business hours, compared to other major international cities, new research from ad agency The Works has revealed.


Beached Az - cashing in on viral success

23 July 2010 | Filmmaker Jarod Green tells Digital Media how a viral video made for $16 spawned a mini transmedia and merchandising empire.


Fashion Follies - When social media hurts, not helps

16 July 2010 | Fashion designer Shakuhachi provides us with a perfect exaple of how not to handle your companies social media presence. 2 comments


Making the most of a (shirtless) viral hit

14 July 2010 | Old spice turns its viral hit into an engagement platform as Old Spice Guy responds, shirtless of course.


Broadband department tests Twitter

8 July 2010 | The Department fo Broadband, Communication and the Digital Economy has jumped on the Twitter bandwagon, with a "strictly beta" account.


Online retailers warming to social marketing

7 July 2010 | Australian retailers are too focused on acquiring and converting customers, and don’t pay enough attention to customer retention, according to a new report by from Forrester Research.


Business undecided on cloud computing

7 July 2010 | Businesses in Australia and New Zealand are split on the risks and rewards of cloud computing, with nearly half saying the rewards are greater than the risks, according to the first ISACA Oceania IT Risk/Reward Barometer survey.


Social media continues meteoric rise in APAC region

2 July 2010 | The latest stats from online measurement firm Nielsen confirm that social media is growing fast all over the Asia Pacific region.


Gillard coup drives unprecedented online interest

24 June 2010 | Julia Gillard's shock appointment as the Prime Minister of Australia has sparked a huge spike in online traffic.


Social buttons increase email response rates by up to 55%

22 June 2010 | A new report from GetResponse finds that adding social media buttons to email marketing messages can dramatically increase response rates. 3 comments


Give the fans a fair shake - Dana Al Salem

16 June 2010 | "Listen to the fans" is at the heart of internet pioneer, Dana Al Salem's message to the music industry and buddin entreprenuers.


X|Media|Lab announces mentoring projects

11 June 2010 | X|Media|Lab has announced the selected teams to be mentored in this years lab.


Telstra offers free social networking for your Tribe

9 June 2010 | Telstra has launched a new mobile social networking service today called Tribe, which it claims will seamlessly combine combine Facebook, Twitter and MySpace. 1 comment


Twitter bans third party advertising

26 May 2010 | With the announcement of Promoted Tweets, it was only a matter of time before Twitter moved to sure up it's revenue model, announced that it is banning a wide swathe of third party advertising. 1 comment


Fashion retailer going Dotti with Facebook

12 May 2010 | Australian fashion retailer Dotti has launched a new social focussed website, Dotti Nation to leverage the social skills of its fashion obsessed 16-21 year old female customer base. 1 comment


UK agency We Are Social heads to Sydney

23 April 2010 | UK based social media agency We Are Social has announced it will be opening its doors in Sydney Today, its first office in the Asia Pacific region.


AOL says bye bye Bebo

7 April 2010 | AOL has signaled its intention to sell or shut down Bebo, the social network it bought only two years ago for US$850 million


ComScore Video Metrix comes to Australia

31 March 2010 | Comscore has today announced the launch of ComScore Video Metrix in the Asia-Pacific marketplace, including Australia.


Facebook: liking a brand is a better than being a fan

31 March 2010 | Facebook has signaled that it will be changing the wording surrounding brand pages


MySpace Co-President to visit Australia

30 March 2010 | Newly installed MySpace Co-President Mike Jones will be heading to Australia in April.


Twitter tool makes sharing and following easy @anywhere on the web

16 March 2010 | Social network Twitter has announced a new framework in development which will allow third party websites to integrate Twitter without API's.


SBS dabbles in Facebook only documentary 'Goa Hippy Tribe'

12 March 2010 | A TV documentary series, 'Goa Hippy Tribe' has been launched today using Facebook as the only media platform.


AIMIA Awards finalists announced

20 January 2010 | The Australian Interactive Media Industry Association has today announced the finalists for its 16th Annual Awards to be held in March.


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