Australasia's journal of the new media revolution

Digital Marketing

Mnet finds QR codes in fashion for Oroton campaign

12 March 2010 | An integrated mobile marketing campaign developed by Mnet Group for fashion house Oroton has seen response rates up to eight times the industry standard.


ninemsn revamps motoring offering

11 March 2010 | Internet portal ninemsn has this morning announced that it will consolidate motoring content from ninemsn sites and ACP magazines titles under the new moniker of "ninemsn Motoring".


YouTube turns on mobile advertising

11 March 2010 | YouTube has open the doors to advertisers wanting to target its mobile site, but only for US and Japanese audiences.


Rodeo heads to Sydney

11 March 2010 | Digital creative agency Rodeo has opened it's first office outside of Melbourne.


News Digital Media embraces push downs, page wraps and the 'Trailer Royale'

25 February 2010 | News Digital Media has expanded its range of advertising options including three new 'high impact' advertising opportunities to its mastheads and network.


Gorilla Nation expands into Melbourne

18 February 2010 | Online sales house Gorilla Nation has opened its second Australian office in Melbourne and appointed ACP Magazines digital advertising head, Sally Wood, as Victorian sales manager.


Online ad market predicted to hit $2 billion

15 February 2010 | The online ad sector fell short of the $2bn mark at the end of 2009, with expenditure reaching $1.87bn, a growth of 9% year-on-year according to the latest IAB figures.


Internet +Work + Creativity = The Internetwork.

12 February 2010 | Right Angle Studio, publishers of online city guides such as TwoThousand and ThreeThousand, have launched a new companion site to showcase creatively inspiring people and thinking.


Fairfax Digital gets smarter about mobile traffic

3 February 2010 | Fairfax Digital will automatically redirect all traffic from mobiles to their mobile portal in a move which is sure to be welcomed by Australia's mobile Twitter users.


Reading Room promises to shake up digital

3 February 2010 | UK based digital agency Reading Room has opened it's doors in Sydney with some choice words to the big agencies.


AD2ONE opens in Auckland

29 January 2010 | Ad network AD2ONE has opened its doors to a new office in Auckland this week with Lisa Ison, appointed as AD2ONE’s Country Manager for New Zealand.


Bloomfield heads to Hyro

27 January 2010 | rmer OgilvyOne Creative Director, Simon Bloomfield, has joined digital agency Hyro as creative director


How to: Synchronise your social media with Twitterfeed

22 January 2010 | Using Twitterfeed to sync your social media presences can be a real time saver for small business owners 1 comment


Two new hires for Sputnik

21 January 2010 | Interactive agency Sputnik Agency is growing its Sydney office with two senior appointments.


Forrester updates technographics ladder

21 January 2010 | Forrester research has updated its social technographics ladder, first devised over two years ago as a way to analyse a market's social technology behavior.


Ben Shepherd finds a new home at Sound Alliance

20 January 2010 | Ben Shepherd will be leaving Maxus to take the newly created position of Commercial Director at leading online publisher Sound Alliance, with Tim Duggan to be promoted to Group Marketing Directoy 1 comment


AIMIA Awards finalists announced

20 January 2010 | The Australian Interactive Media Industry Association has today announced the finalists for its 16th Annual Awards to be held in March.


DGM starts 2010 with new appointments

19 January 2010 | Online marketing agency dgm has welcomed four new recruits so far in 2010, attributing the growth to a number of client wins in 2009. 1 comment


August expands in January

15 January 2010 | Digital agency, August has expanded its development team with the appointment of new PHP developer Kate Lanyon, previously of HR Solutions Consultancy, iedex.


The horrors of B-grade brought to life by @www

12 January 2010 | Digital agency @www creates microsite and YouTube competition for a B-grade horror movie season on World Movies pay TV channel


This Digitial Life - Jay Stevens, vice president, Rubicon Project

18 December 2009 | Jay Stevens is the Vice President of internet advertising infrastructure company Rubicon. He talks about a comet opening his eyes to the online world and the need for publishers to better manage their online ad inventory.


85% of internet users are now shopping online

18 December 2009 | Aussies are Christmas shopping from the comfort of their own PCs this year, with new research showing 85% of internet users are now shopping online.


New Google tool helps you find the fold

17 December 2009 | Google continues its flurry of product releases with a labs product which can find the fold in a multi-resolution world. 1 comment


Natalie Verheggen rejoins DTDigital as Group Account Director

17 December 2009 | Natalie Verheggen has rejoined DTDigital as Group Account Director after a stint at The Arts Centre in Melbourne where she led digital strategy.


Further $6.5 million in fines for lonely hearts SMS spammers

17 December 2009 | The Federal Court in Brisbane has imposed a further $6.5 million dollars against an SMS spam scam costing Australian lonely hearts in excess of $4 million since 2005.


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